Junsang Lim Strategy
Selling a product where not buying is the loss — sales here is a different texture
Selling a product where not buying is the loss — sales here is a different texture
“Normally sales is convincing someone 'this product is good.' At Li.fizz, the moment I show the ROI math in the first meeting, owners ask 'when can we start using this?'”
Holding both strategy and on-the-ground sales. Sitting next to CEO Jungsoo Song to see the company's largest decisions, and at the same time meeting store owners directly — one of the most multi-dimensional seats in the company.
Q. Could you introduce yourself?
Hello, I'm Junsang Lim from the Strategy team at Li.fizz. My title is associate on the Strategy team, but because we're still building fast, I cover multiple things from a single seat. I work on strategy and on-the-ground sales together. In some ways, this seat sees the company from the most multi-dimensional angle.
Q. What exactly do you do?
Two main streams.
On the strategy side, I support the company's biggest decisions. The Toss Place POC, additional Pulmuone deployments, EBITDA-based proposals to large franchises like Norang Chicken — all of that starts in strategy. Market analysis, competitor monitoring, investor materials, government-program operations (TIPS, etc.) — every thread that helps the company move strategically lands here.
On the sales side, I visit store owners and franchise HQs in person. We're a B2B for the self-employed, so in the end you have to convince one store at a time. Our contracts with 28 franchises were all built up through meetings, demos, and walking through the ROI math together.
Q. Can one person really do both at once?
It was overwhelming at first. Mornings I'd be preparing investor meeting materials, afternoons running a demo at an owner's store. But once I got used to it, the synergy actually started to show up.
Doing strategy lets you see the whole picture of the company; doing sales lets you see the field of the store. When one person carries both lenses, decisions land fast. To questions like "how do we get into this franchise?" the answer appears on the spot. Sitting next to CEO Jungsoo Song, I learn how the company actually runs in detail, and that itself becomes a weapon back on the sales field.
Q. Which store has stuck with you the most?
The first Nuguna Holdak Banhan Dak deployment. The owner was full of doubt at first. The "another salesperson again" expression on his face — owners have already been pitched too many "deploy this and your revenue will rise" solutions. Kiosks, POS systems, delivery platforms, no-staff solutions…
So I just showed the demo, made a drink for him, and walked through his operations data with him — "with this, you'd save about this much in a month." Six months later, the owner reached back out: "Let's put it in our other locations too." That's the real reward of sales.
Q. How did you cross 1,400 stores in just one year?
Honestly, our product is just that good. (laughs) For a salesperson, that's actually scary. Normally sales is the work of convincing someone "this product is good." At Li.fizz, the moment I show the ROI math in the first meeting, owners ask "when can we start using this?"
On average, owners break even within six months. Even with just one drink sold per day, it's positive. So sales has a different texture here. It's closer to proving that "*not* buying is the loss." That's why we're at a stage where additional sales headcount almost directly converts into revenue. That kind of situation is genuinely rare.
Q. What's been the hardest part?
Earning trust from self-employed owners was, at first, genuinely hard. They get pitched by someone every day. The "another salesperson" wall takes time to break.
Now, with track record like the Pulmuone Incheon Airport SkyHub Lounge deployment and our 1,400 venues, even first-time owners say, "oh, that company." As the company grows, sales itself keeps getting easier.
Q. Who would you like to work with?
People who aren't afraid of rejection. Sales lives with rejection. Even if 99 out of 100 say no, the one that says yes is our revenue. People who can knock on 100 doors for that one fit well here.
People with genuine care for self-employed owners. We don't do "sell and done." For us to succeed, this owner needs to be running a healthy store a year from now. People who get that tone fit well.
People strong with numbers. ROI math is the most powerful weapon in a sales meeting. People who can sketch on the spot — "you save this per month, earn this much more, break even in this many months" — are gold. Even more so if you also want to work on the strategy side.
Q. A final word.
Whether strategy, business development, or sales — Li.fizz gives you the seat that sees how a company grows, from the closest possible distance. A new strategy is being built every week, a new store is being unlocked every day, a new franchise is joining every month. If you want to feel that pace, this seat is a really good one. Let's meet.